FIFA world cup

The 2022 Qatar World Cup offers brands the opportunity to take a stand

The 2022 Qatar World Cup offers brands the opportunity to take a stand

Lee Mabey, media leader at Dentsu and managing partner of Dentsu X, explained how brands should take a stand ahead of the Qatar 2022 World Cup. There is likely to be friction around workers and LGBTQ + rights, so how can sponsors (and the guerilla brands) make the most of the tournament? The draw for …

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Rainbow flags could be confiscated to protect fans, a Qatari official says

Rainbow flags could be confiscated to protect fans, a Qatari official says

The rainbow flags could be taken by World Cup fans in Qatar to protect them from attacks for promoting gay rights, a senior leader who oversees tournament safety told The Associated Press. FULL IPL COVERAGE | PROGRAM | RESULTS | ORANGE HAT | PURPLE HAT Major General Abdulaziz Abdullah Al Ansari insisted that LGBTQ couples …

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5 things media shoppers need to know about football fans ahead of the 2022 World Cup

5 things media shoppers need to know about football fans ahead of the 2022 World Cup

The upcoming 2022 World Cup has led to the publication of a detailed fan poll that sparked what fans think about the winter competition. 4,981 fans from around the world have been asked their opinion by Footballco via the Goal website to evaluate the anticipation for an event that will now bring the calendar to …

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Football, sports

La’eeb unveiled as the official mascot for the Qatar 2022 FIFA World Cup

FIFA has unveiled La’eeb as the official mascot of this year’s FIFA World Cup Qatar 2022. La’eeb is an Arabic word which means super skilled player. “It belongs to a parallel mascot verse that is indescribable: everyone is invited to interpret how it looks. La’eeb encourages everyone to believe in themselves as …

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'Demonstrating LGBTQ views in a society where it is accepted': Qatari official ahead of the FIFA World Cup

‘Demonstrating LGBTQ views in a society where it is accepted’: Qatari official ahead of the FIFA World Cup

The rainbow flags could be taken by World Cup fans in Qatar to protect them from attacks for promoting gay rights, a senior leader who oversees tournament safety told The Associated Press. Major General Abdulaziz Abdullah Al Ansari insisted LGBTQ couples would be welcomed and accepted in Qatar for the November 21-December 18 FIFA show, …

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