Aice, the official ice cream brand for the FIFA World Cup Qatar 2022 ™

Aice Group and FIFA announce that Aice has been selected as the official ice cream brand for the Qatar World Cup ™ 2022.
This is not only FIFA’s recognition of the ice cream industry in Southeast Asia, but also a high recognition and trust for the Aice brand and the quality of its products.

Aice Group CEO Jack Wang said, “Aice as” the only official ice cream brand chosen in Southeast Asia “for the Qatar 2022 ™ FIFA World Cup is our opportunity to reveal the companies of the South- East Asia through the World Cup, in particular, Southeast Asian food and ice cream companies to secure worldwide attention. This is not only the pride of Aice, but also the pride of the entire food and ice cream industry of Southeast Asia.

The culture of Aice is in accord with the cheerful culture of football

Jack Wang, CEO of Aice Group, introduced the Aice Group slogan “Have an Aice Day”, the tasty Aice ice cream that entertains consumers. Aice’s mission is “to ensure that every consumer can easily and conveniently enjoy a high quality ice cream”. This is pretty much in line with football’s defense of happiness; anyone can play football anywhere and anytime, barefoot on dirt roads or small streets, without having expensive sports equipment.


Persist in high quality; Aice joins hand in hand with FIFA World Cup Qatar 2022 ™

Immediately after the recognition of “The only ice cream brand chosen for the 2018 Asian Games”, Aice was once again chosen as “the only official ice cream brand chosen in Southeast Asia” for the FIFA World Cup Qatar 2022 ™. It is one of the main activities of the AICE to promote a high quality life, promote a healthy lifestyle and well-being of people. Since the founding of the brand, Aice has always adhered to the brand and product concept of “quality innovation” and managed the team with the sporting spirit of “hard work, progress and unity”, promoted services, helped outlets to retail to increase their turnover and provide consumers with high quality, innovative, delicious and healthy ice cream products. This time around, Aice has the opportunity to establish a close relationship with major world events, which is an exciting thing for football fans and consumers alike. At the same time, it also provides an excellent opportunity for industry upgrades, quality upgrades, innovation upgrades of ice cream brands in Southeast Asia such as Philippines, Indonesia, Vietnam, Cambodia and Laos.

Aice’s values ​​coincide with sportsmanship

Jack Wang also said he was honored and fortunate that AICE can develop and grow alongside the world’s most influential sports. The sporting spirit of “hard work, progress and unity” brought about by the World Cup held every four years coincides with the company philosophy and the Aice brand. The continuous efforts of the players to get better results have brought passion and joy to the fans; at the same time, the hard work and progress of Aice employees to create world-class quality products have allowed more people around the world to easily enjoy the delicacy and delight of our ice cream.

At the same time, Jack Wang added that Aice Logo’s original design intention, The four letters A, I, C, E bring the core value of Aice; A for level A or highest quality, I for Innovation, C for Joy and E for Excellence. Aice hopes that through cooperation with the Qatar 2022 ™ World Cup, football culture and sporting spirit can be better shared among the countries and people in Southeast Asia and around the world: that everyone can enjoy a better quality of healthy life easily under the spirit and atmosphere of hard work, progress, unity and joy.

The soccer gymnasts cheerfully open the ceremony with an energetic dance number for the entire audience

Integrating sportsmanship into corporate responsibility

2022 is the eighth year of Aice’s development in Southeast Asia. Over the past 8 years, Aice has always been enthusiastic and supportive of sport, so that the sporting spirit can play an important role in corporate development and social responsibility by actively promoting it during the 2018 Asian Games. From 2020 to 2022, a total of 67 million masks were donated to people in Southeast Asia and 2 types of special pandemic prevention products were launched, benefiting over 200 million people. In addition, for earthquakes, volcanic eruptions and flood relief, as well as for public welfare related to women’s and children’s organizations and the Ministry of Education; Aice went to the forefront to implement the sporting spirit in the practice of corporate responsibility for people, government and social welfare organizations.

Welcome to the 2022 World Cup, we are full of passion and ignite the spirit of sport together! Long live the World Cup and Aice.


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